Join the You Can! Steps to Healthier Aging Campaign

The Administration on Aging (AoA) is seeking partners, such as senior community centers, to join the You Can! Steps to Healthier Aging Campaign. The campaign aims to boost physical activity and improve food choices among older Americans, and is based on growing awareness among public health officials and medical experts that even modest improvements in diet and activity can promote healthy aging.

AoA developed the You Can! campaign as a strategy that builds on the commitment and local experience of community organizations in every state. The agency will provide a complete kit to organizations that cater to seniors and decide to enroll that includes activity guides, publicity templates, and rewards for participants. In turn, the participating organization agrees to implement campaign elements, large or small, in its community.

The free toolkit includes material to help partners publicize the campaign and recruit individuals (step-by-step publicity guide, letterhead, ready-to-print logos), a guidebook presented in a building-block format that contains week-by-week activities for participants; and tools and incentives for older Americans who participate (logbook to chart suggested activities, certificates). The campaign will also sponsor national activities such as a national challenge event in Fall 2005.

If you are interested in joining or seeing who else in your community is already involved in the campaign, please click the following link: http://www.aoa.gov/youcan