Senior Center Best Practices

Managers, Directors and Center Personnel

Senior Center Best Practices

Category
Marketing Your Center

Senior Center/Nutrition Program/Organization Name
Charles T. Adams Senior Center

Address
5 East Market Street Wilkes-Barre Pa 18701

Phone Number
570-825-3484 Fax:570-825-3486

E-Mail
dgrimes@aging.luzerne-wyoming.state.pa

Contact Person
Doreen Evanko

Event Name
Day of Relaxation

Description/Overview
As part of a month long program on Stress Relief , the Charles T. Adams Senior Center hosted a Day of Relaxation at the center. Members and their families and friends were invited to enjoy an afternoon of pampering with soothing music and chair massages.

Time and Manpower
Manpower and time were minimal with two staff members needed to print and distribute fliers and contact local newspapers and one staff member to conduct chair massages.

Marketing
Fliers, ad in local newspaper, word of mouth, invite family and friends of members. Colorful fliers posted in windows bring attention to center also mailing out fliers to absentee members with upcoming events will bring them back in, newspaper advertisements reach a lot of possible new members and volunteers and word of mouth goes a long way.

Audience Served
Senior Citizens and their families and friends.

Partnerships Utilized
Equipment was supplied free of charge by local Massage Therapists and local newspapers advertised event.

Budget/Costs
There was no cost for this event, fliers were printed at the center, the local newspapers provided free advertisement and all equipment needed was supplied by local Massage Therapists.

Impact On Center
Free chair massages where made available to the seniors of the Charles T. Adams Senior Center, the members enjoyed their day of relaxation and learned the benefits of Massage Therapy. Members where encouraged to invite friends and family to the event who became members and volunteers after spending the day with us. The program opened up a partnership with area Holistic and Massage Therapists to conduct a larger Day of Relaxation in the future.

Good Tips/Other
Reach out to area businesses to conduct programs at your center it brings new experiences to the members and opens up valuable relationships with area businesses. Also utilizing the skills of staff and members is an excellent way to host a cost efficient event.